TITLE: "Strong Leadership."
LENGTH: 30 seconds.
AIRING: The Romney campaign did not disclose where the ad is airing.
KEY IMAGES: Mitt Romney speaking and a panoramic shot of the Massachusetts Statehouse and Boston's skyline, followed by shots of a forklift driver, a welder and Romney greeting people in an office and a diner.
"Mitt Romney on day one," says a narrator. "The difference is strong leadership."
The narrator then says that Romney as Massachusetts governor had the best jobs record in a decade, that he reduced unemployment to just 4.7 percent and that he balanced every state budget without raising taxes.
"He did it by bringing parties together to cut through gridlock," the narrator says. "From day one as president, Mitt Romney's strong leadership will make all the difference on jobs."
ANALYSIS: Jobs and fixing the nation's sluggish economy are front and center in the presidential race. The Republican challenger's ad touting his record on the economy as governor of Massachusetts from 2003 to 2007 comes on the heels of an ad by President Barack Obama's campaign urging Congress to pass his jobs proposals. Obama has been hammering Romney's record as governor, saying Massachusetts ranked 47th in job creation during that time.
The ad's claim Romney had the best jobs record in a decade among Massachusetts governors is based on federal labor statistics, which show unemployment in the state dropped from 5.6 percent to 4.7 percent while he was governor. Continued...