Yet, with Romney in the Oval Office, the popularity of the church could fall as well as rise.
Internally, while the church has indeed been gaining new members, it has also been losing some others: A number of younger Mormons have become disillusioned about LDS doctrine and history. Outgoing LDS church historian, Elder Marlin K. Jensen, confirmed that trend in a talk last November at Utah State University. Leaders worry that religion issues raised by the general election could exacerbate the problem. The Foundation for Apologetic Information & Research, or FAIR, a volunteer Mormon anti-defamation group, said its "Ask an Apologist" web feature has been especially busy with queries from Mormons struggling with questions from their children.
"It's forced a lot of members of the church to examine their beliefs and how they talk with their kids," said FAIR's president, Scott Gordon.
In surveys of non-Mormons, only a small minority say they are familiar with the church. Romney, a lifelong church member and one-time top LDS leader in the Boston area, will be their introduction. However, Romney rarely speaks about his faith while campaigning and would probably be no more forthcoming as he tried to navigate Washington and survive for a second term. The most visible member of Mormonism might end up practicing his religion in private.
But first, the church has to get to November.
FAIR has started a new website called MormonVoices.org, to combat misinformation about the church that could result from attention to the faith sparked by Romney's candidacy. Kyle Jarrett, who lives in Washington, said leaders of his LDS ward, or local congregation, organized an information session for church members on potential issues about Mormonism in the general election.
"It's a new thing for us, to hear our religion being talked about in a roundtable on MSNBC," said Jarrett, 30, who works for the Democratic Senatorial Campaign Committee
Events over the past decade have helped prepare Mormons for the spotlight. They handled the exposure that came with the 2002 Winter Olympics in Salt Lake City. Last year brought the monster hit "The Book of Mormon," a Broadway satire about missionaries in Uganda. The church didn't protest. Instead, leaders who are asked for comment often use the line, "You've seen the show. Now read the book."
Now, Mormons are bracing for the onslaught of attention as Romney tries to break what pundits call a "stained-glass ceiling" for the presidency.
"I honestly look forward to having the public see an LDS member live life in full public view," said Alison Moore Smith, a Mormon Republican from Lindon, Utah, and founder of the blog MormonMomma.com. "While many (Mormons) are worried about the heightened scrutiny, most seem to have a `finally they will see what we're really like' attitude."