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Reuters ENCINITAS United States 6/20/2012

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Nike running shoes are displayed for sale at a store in Encinitas, California in this March 20, 2012 file photo. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games. The Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets, according to news reports on June 20, 2012. To match story OLY-BRANDS-BATTLE/ REUTERS/Mike Blake/Files (UNITED STATES - Tags: BUSINESS SPORT OLYMPICS)

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