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Reuters HERZOGENAURACH Germany 6/20/2012

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Adidas sport shoes "Adize" are on display at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle to boost athletes' performance and squeeze maximum value out of the London Olympic Games. The Games provide a showcase for new fashions and advances in technology which sportswear suppliers hope will drive sales at a time of economic turmoil in many of their markets, according to news reports on June 20, 2012. Picture taken May 7, 2012. To match story OLY-BRANDS-BATTLE/ REUTERS/Michael Dalder (GERMANY - Tags: SPORT OLYMPICS BUSINESS SCIENCE TECHNOLOGY)

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